If you want to promote your content more, there's a few things you can try:

  1. Have you notified your user base that they can access your help content within the sidebar on your site? This can be a big win in just letting them know that help is always at hand
  2. Try adding some helpers to your site to expose people to the content, and have it open up the side bar to bring their attention to the fact that there's more help at hand
  3. How about adding a "Help" item to your main menu, and connect it up to have the elevio side bar open up, so people still use your main menu but are taken to your help content right in-app (learn how to do this here)