Product knowledge is the living collection of facts and information (or, knowledge) that has been built up over time by you and your product team relating to your product.

It's information that your users won't implicitly know, but will need to know, in order to get the most value from your product.

In fact, a lack of product knowledge is a leading cause of customer churn, or low conversion rates.

Creating a knowledge store, and delivering this knowledge to your users breaks down the barriers to entry, and encourages true customer success.